The customer is always right.
This age old saying is one that businesses are taught to live by. While this should be good business advice, you can't always make it happen when you are a photographer.
As a photographer, I think that we are too eager to please the client that we end up being taken advantage of. We are artists and vulnerable of our work, so we can sometimes let our clients walk all over us.
One incident that always stand out in my mind is when I shot an 80th birthday party. The lady that hired me was throwing it for her mom. She (client) was so nice and we actually had a nice time and everyone treated us well. The bad part came during the proofing.
The lady actually had her brother and sister going in with her on the expenses of the party and photographer. I did not know this until later-not that it mattered. They wanted a book that show cased the party, so I put together a nice 8x10 and was happy with my work.
I put a proof of the pages online for the lady and waited for her approval for me to send it off to print. She quickly emailed me back and said she loved it and was excited to get it-awesome!
As I was replying with a thank-you email and in the process of ordering the book, I get another email from her asking if I could make a quick revision. Okay?? What happened? I was thinking to myself. I agreed to do the quick revision and sent the new proofed page to her. I got another email from her letting me know that she liked the revision BUT, could I please change one more thing?
What the heck is going on here? I was confused at this point. First, this lady loves my book and now she's slowly tearing it apart? I made the second change and quickly sent the third proof to her. This time, I did not look forward to her reply.
She replied back, stating once again that she loved the new page, BUT, could I add a photo that someone else took to the book?
Are you freakin' kidding me?!?
I had to put a stop to this before this woman had me designing a totally new book. I replied back and told her that I would add the photo, BUT, any more revisions would add additional fees. This time, when she replied back, she did not ask for anymore changes. I also found out that it was the older sister that was demanding all the changes.
Had I not said anything, I'm sure her sister would have dragged this on for weeks, costing me time away from other clients, and had I figured cost per hour, I'd be doing it for pennies.
This situation made me realized that, while I believe the client is always right, you do have to set your limits.
That's why we need sturdy contracts that limits the freedom of the client to a point. Yes, we need to make them happy with our work, but we don't need to lose control either.
After that chaos, I did one more revision-to my contract. I added one complimentary revision when the client orders a book, and if they want more, additional fees will incur.
What are your thoughts?